This blog post is a step by step SEO tutorial for beginners. It discusses in detail the basic concept of search engine optimization. It explains briefly that what SEO is. Most importantly, it explains why you need SEO for your website. SEO is a module in Digital Marketing.
The blog post highlights all important on-page and off-page SEO techniques. In particular, it explains that how relevant keywords are important? How they should be placed in your title and content for on-page SEO?
Furthermore, the blog discusses important off-page SEO techniques. The list includes directory and press release submissions, blog and forum marketing and social bookmarks etc.
This blog post is a step by step SEO tutorial for beginners.
It will help understand what SEO is, its uses and why your website needs SEO. Moreover, it will give an overview of on-page and off-page SEO techniques.
What is SEO?
SEO stands for Search Engine Optimization. It helps your website to rank higher in search engines by implementing certain techniques. Moreover, it is a process of getting higher traffic to your website from organic and free search results in search engines. The higher your page ranks in search engine, the better traffic it will bring to your site.
SEO is very important for today’s business. This is because:
- It brings your website in top ranks of search engines.
- SEO increases the visibility of your website or brand.
- It increases traffic of your website.
- SEO increases people’s trust in you when you come on top rank in search engines.
- Good SEO practices help improve the user experience.
- It provides a better return on investments as compared to normal ads.
- As compared to PPC and Adwords, it is less expensive.
Basic overview of on-page and off-page SEO Techniques:
SEO can be divided into two main categories.
- On-Page SEO: On-Page SEO means all techniques that you use on your website in order to rank it higher. It includes page titles, Meta tags, internal linking and descriptions etc.
- Off-Page SEO: On the other hand, Off-Page SEO means all the techniques that you do off your website to help your website rank higher. It includes article submission, social networking, blog and forum marketing etc.
So, in the following lines, we will look deeply into each technique one by one. Moreover, we will describe that how these techniques can be used to increase your page ranking in search engines.
On-Page SEO Techniques:
- Page Titles:
Page titles are one of the most important SEO factors for your website. Each post and page must have a unique title but with a specific keyword for that topic. For example, if someone types ‘Chocolate Cookies Recipe’ in search engine, your post with the same keyword yet, in a unique title, will have a chance to show up if, you name your post as ‘Easy Chocolate Cookies Recipe’ or something similar.
- Meta Descriptions:
Meta descriptions are another important On-Page SEO technique. They are very important as they are shown in search results when your website page is listed. They give a brief overview of the whole blog post. So, you must include specific relevant keywords in the content of your Meta descriptions.
- Heading Tags:
Most importantly for on-page SEO, heading tags are very important. You should always divide your content into smaller paragraphs as it makes content easy to read. These paragraphs should be given heading like H1, H2, H3. They help optimize your page.
- Image Optimization:
Image optimization is a very important technique where you can put relevant keywords on the title of the image. It does not only improve the SEO of your website but also help people find your site in Google Images.
- URL structure:
URL structure is an important factor to consider in on-page SEO. Shorter URL’s with relevant keywords perform great for SEO. So, always add a relevant keyword in URL of the blog post to rank good in the search engine.
- Keyword density:
Keyword density is the very important technique of on-page SEO. Try to spread relevant keywords in your content however, do not overdo. 2-5% keyword density works great for SEO.
Off-Page SEO Techniques:
- Directory Submission:
This is an off-page SEO technique. It is a process of submitting your website URL in different web and business directories. This helps you create backlinks. These backlinks are then used by search engines to improve website ranking.
Download Directory sites in the below site:
- Social Bookmarking:
It is a great way of promoting your website through off-page techniques. What you have to do is to submit your blogs and pages to most popular bookmarking sites. These bookmarking sites perform greatly on search engines because they are updated regularly with content. However, you have to be careful while handling tags as they broadcast your content on a wider network. If done well, it may increase your website traffic.
Download Social Bookmarks sites in below site:
- Article Submission:
It is known as one of the most successful off-page SEO technique. Article submission refers to writing articles related to your online business and then adding them on most popular article submission directories like Ezine and GoArticles. As a result, it can help drive good traffic to your website.
Download Article submission sites in below site:
- Blog Commenting:
Blog commenting in off-page SEO is a process to get a backlink to your website. It is a relationship between bloggers, blog posts and readers. It helps to share ideas and opinions from people about a particular topic on a website. Blog commenting makes your website more social when people share ideas through comments. Resultantly, it helps to attract more traffic.
Download Blogcommenting Sites in below site:
- Press Release Submissions:
A press release submission is a great technique in off-page SEO strategy. It can help boost the inbound traffic of a website. Press releases can be submitted to interested parties with newsworthy content. For example, if your press release occurs in the Google News section in the search engine, it will bring organic traffic to your webpage.
Download Press Release Submission Sites in below site:
The blog gives a clear understanding about SEO. It also explains step by step that how on-page and off-page SEO techniques can help your website to achieve higher ranking in search engines.